Sports Bet is well know for causing a bit of a stir with its communications, and when it came to the Cricket World Cup things were never going to be any different. So when England landed on Australian soil they were greeted with a very public street poster 'sledge' campaign. Social media coverage did all the work from there... and none of it was paid media. It trended on Twitter and even caught the eye of many global news broadcasters — including the BBC, Eurosport and Fox Sports. Sometimes what an idea needs most is a client with the 'balls' and willingness to do it.