When your running shoes feel bad, you notice. But when they feel good, really really good, you don’t. Instead, you start to notice other things. Things like: how much more you now enjoy running. This campaign is the best backhanded – or backfooted compliment a running-shoe-tech-geek-designer-boffin-nerd could get. Global Print. Retail. Digital. Plus a ridiculously long, long copy ad that spoke to a runner’s heart… and the writer’s self-indulgent ego.