PEDLA>>Lines

Every now and then a concept is staring you in the face; this was such an occasion. When discussing how to launch their latest collection, the Pedla guys explained where their inspiration for the new designs came from: 'lines'. Or more specific, all the graphic lines that are so synonymous with all sorts of sports, including cycling. So it felt only natural that we should fully embrace that as a concept and have fun while doing it... something that a lot of cycling brands don't seem to have a lot of.