In Nerdville running circles you hear the word ‘natural’ thrown about a lot these days. Thrown about a lot, by a lot of different brands. This campaign was championing the virtues of a more caveman like, less complicated approach quite some time before that. The ridiculously breathtaking south island of New Zealand seemed to be an obvious backdrop to convey our message. It also availed itself to many a crap ‘Lord of the Rings’ jokes. All of which were received with ‘like I haven’t heard that one before eye-rolls’ from the local production team. We also produced a book. Won't boredom you with all of it, but a few spreads are featured here.