PEDLA>>OwnWinter>>
Pedla is an Australian Cycling Apparel Brand — they make really slick and sexy stuff. In launching their W15 collection (largely through regular social media activity) we acknowledged that most riders agree "winter really sucks". But what if we could change that belief? What if we could get riders to embrace winter? Get them to see positives in the coldest, wettest of seasons. What if we could inspire them to Own Winter?