We are a Melbourne-based communications company with a borderline unhealthy obsession for sports. We co-create whatever happens to be relevant, in partnership with equally obsessive brands... No matter where in the world they or their fans happen to be. And yes, for the more astute sports-students, the name is in both reference and homage to the glory days of the infamous BAY 13 stand of the mighty MCG. Well done, front row seats for you.
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