A German bank signs a sponsorship deal with Germany’s biggest football club… but, they don’t want to be yet another sponsor who simply buys the right to have their logo splashed around the stadium. Rather, as a financial partner, they wanted to do something more relevant to the club’s fans. The Idea: For every ten home goals FCB score the interest rate of the FCB Savings Card increases by 0.1%. As a result, gazillions of new FCB savings accounts were opened and gazillions of euros were poured into the accounts… with a little help from an obsessed FCB and money fan we created called ‘Max’. Over two seasons, over 60 commercials were produced, along with all other conceivable incarnations of the idea… including ‘Schnitzel a la Max’ being added to the Football Club’s Restaurant Dinner Menu. Max also made guest-commentary appearances on German Football Programmes throughout the season. But his true genius was revealed in season two where he used his earnings from season one to book himself a flight to Brasil… where he headed off to find FC Bayern München’s next little Pelé… his next little goal and money scoring machine.