A coach that is there with you on every run, every gym session, every workout… and doesn’t yell and scream and foam at the mouth at you? Enter Micoach. The coach that knows not every athlete is a serious athlete, nor wants to be shouted at like one. This was a city attack launch campaign for the adidas micoach coaching device. It’s hi-tech geek analysis stuff that’s user-friendly. Really, it’s designed to make running a little more fun and motivating for the not-so-hardcore runner.